Estimate your YouTube earnings based on views, CPM, RPM and niche. Calculate potential ad revenue and sponsorship income with our comprehensive calculator.
Estimate your YouTube earnings based on views, CPM, RPM and niche
Paste a channel, video, or live stream URL and click Fetch Views.
Your actual revenue per 1,000 views (already after YouTube's 45% cut). Check YouTube Analytics → Revenue → RPM.
Direct brand partnerships and sponsored content
Monthly recurring membership income
Revenue from merch, courses, digital products
The income estimations provided by this YouTube Ad Revenue Calculator are based on industry averages (RPM/CPM rates) and should be used for informational purposes only. Actual earnings can vary significantly based on your specific niche, audience location, video length, ad engagement, and other factors.
Revenue Per Mille (RPM) is the actual revenue you earn per 1,000 views after YouTube takes their 45% cut. This is what you'll see in YouTube Analytics.
Cost Per Mille (CPM) is what advertisers pay per 1,000 ad impressions before YouTube's cut. Higher CPM niches include finance, tech, and business.
Our advanced YouTube Ad Revenue Calculator provides accurate earnings estimates using proper RPM or CPM calculation methods. Choose between RPM (recommended for creators with YouTube Analytics) or CPM (for advertiser rate estimates), and include additional revenue streams like sponsorships, memberships, and merchandise for comprehensive monetization planning.
Follow these simple steps to estimate your YouTube earnings and plan your monetization strategy effectively.
Paste your YouTube channel URL (like @YourChannel), video URL, or live stream URL. Click "Fetch Views" to automatically get the total view count, or enter manually.
Select RPM (recommended if you have YouTube Analytics data) or CPM (if you know advertiser rates). RPM already includes YouTube's 45% cut, while CPM is calculated before the cut.
Input your RPM or CPM rate based on your selected method. Choose your content niche for more accurate estimates. Check YouTube Analytics → Revenue → RPM for your actual rate.
Include optional revenue streams like sponsorships & brand deals, channel memberships, and merchandise sales for a complete earnings picture beyond just ad revenue.
Click "Calculate Earnings" to see your detailed revenue breakdown showing gross revenue, YouTube's 45% cut, your net ad revenue (55%), and total comprehensive earnings.
Use the transparent breakdown to plan your monetization strategy, compare RPM vs CPM scenarios, and optimize your content for maximum revenue potential across all income streams.
Make data-driven decisions about your YouTube channel with accurate revenue projections and comprehensive analytics.
Choose between RPM (post-YouTube cut) or CPM (pre-cut) methods with mathematically accurate formulas that avoid double-cut errors and provide precise revenue estimates.
Automatically retrieve total views from any YouTube channel, video, or live stream URL using our integrated YouTube Data API - no manual counting required.
Track multiple income streams including ad revenue, sponsorships & brand deals, channel memberships, and merchandise sales for complete monetization analysis.
See detailed revenue breakdown showing gross revenue, YouTube's 45% cut, your net earnings (55%), and total comprehensive income with clear calculation methodology.
Whether you're a new YouTuber planning your monetization strategy or an established creator optimizing revenue, our calculator provides the insights you need.
Get answers to common questions about YouTube ad revenue calculation and monetization.
Use RPM if you have YouTube Analytics access - RPM is your actual revenue per 1,000 views after YouTube's 45% cut and gives the most accurate results. Use CPM if you know advertiser rates - CPM is what advertisers pay before YouTube's cut, and our calculator will automatically apply the 55% creator share. RPM is recommended for most creators as it's readily available in YouTube Analytics → Revenue.
Our calculator uses mathematically correct formulas that avoid common RPM/CPM calculation errors. RPM method gives direct accurate results since it's already post-YouTube cut. CPM method properly applies the 55% creator share. Accuracy depends on your input data - use your actual YouTube Analytics RPM for best results. Additional factors like audience demographics, video length, and seasonal trends can affect actual earnings.
Key factors include: Content niche (finance/tech pay more), audience location (US/UK/Canada have higher CPMs), video length (longer videos = more ad placements), audience age/demographics, and seasonal trends (Q4 typically has higher rates).
YouTube takes 45% of ad revenue, leaving creators with 55%. For example, if advertisers pay $10 CPM, YouTube keeps $4.50 and creators receive $5.50 (which becomes your RPM). This split applies to all monetized content on the platform.
High-paying niches include: Finance & Investing ($5-15 CPM), Technology & Software ($4-12 CPM), Business & Marketing ($3-10 CPM), Real Estate ($3-8 CPM), and Health & Fitness ($2-6 CPM). Gaming and entertainment typically have lower rates ($1-4 CPM).
Yes! Our calculator works for regular videos, live streams, and premieres. Simply paste the URL and click "Fetch Views" to get current view counts. Live streams may have additional revenue streams like Super Chat and memberships not included in ad revenue calculations.
Review your estimates monthly or when planning new content strategies. RPM and CPM rates fluctuate based on seasonal advertising trends, with Q4 (October-December) typically showing the highest rates due to holiday advertising budgets.
Our calculator tracks multiple income sources beyond ad revenue: Sponsorships & Brand Deals (direct partnerships), Channel Memberships (monthly recurring income from subscribers), and Merchandise Sales (products, courses, digital goods). This gives you a complete picture of your total YouTube monetization potential across all revenue streams.
To join the YouTube Partner Program, you need: 1,000 subscribers, 4,000 watch hours in the past 12 months (or 10M Shorts views in 90 days), compliance with policies, and an AdSense account. Meeting these requirements allows you to start earning ad revenue.